A Tribute to Discontinued Cereals
Homer’s Cinnamon Donut Cereal and Bart’s Peanut Butter Chocolate Crunch (2001-2002)
They’ve hawked Butterfingers. so surely there would be a Simpsons cereal. Of course, there was. Maybe these aren’t the fabled Krusty Os. Heck, they’re not even Burns Os. And there’s a disturbing lack of jagged metal Krusty-Os, flesh eating virus, or razor blades packaged inside. However, the two TV-inspired breakfast treats were a perfectly cromulent way to start your morning. People also believe that Homer’s cereal may have inspired the previously mentioned Cap’n Crunch’s Choco Donuts.
Teenage Mutant Ninja Turtles Cereal
There’s a whole subset of cereal based on slapping something popular on a box and selling it on name alone, taste be damned! This is one such example. The Ninja Turtles cereal contained crunchy, sweetened ‘Ninja Nets’ (or Rice Chex) with ‘Ninja Turtle’ marshmallows. And it left your milk a nice green color. You could eat it out of a Raphael or Leonardo bowl if you so chose. But the real allure was simply to buy something with the TMNT brand on it. Here’s a commercial to bring you back:
Bill & Ted’s Excellent Cereal
And another of those let’s just pump out a cereal based on some fad in an attempt to make a quick buck. This one is based off the Bill & Ted movies and cartoon. Yes, there was a short lived animated version between the two movies. The cereal was toasted oat squares mixed with music note-shaped marshmallows. It’s most excellent, if by excellent I mean total crap. It even looked like dog food. But it did come with Hysterical Postcards, which were mini-postcards involving Bill & Ted and their trips through time. The commercial was the best part of the whole product:
Ghostbusters Cereal
Fianlly, here’s an example of how to do a tie-in correctly, rounded out with a glow in the dark box in case your power goes out. The cereal itself was simple oat bits of the Ghostbusters logo, fortified with ghost marshmallows. Although Ralston-Purina missed a prime marketing opportunity by not including something like “Made With Real Stay-Puft Marshmallows!” on the packaging. Still, the cereal was good and missed only one thing, Slimer. Enter the later added Slimer marshmallows, and his appearance in the ads. Although why Slimer is helping kids with unlicensed nuclear reactors zap fellow ghosts remains to be answered.
Maybe they could bring this one back in anticipation of Ghosterbusters 3?
G.I. Joe Action Stars (1985-?)
Yes! A Real American Cereal! This debuted the same year as the cartoon series “G.I. Joe: A Real American Hero”, both of which were based on the popular line of military-themed action figures. Each box had a character from G.I. Joe, either Duke, Gung-Ho, or the curiously dressed Shipwreck. The cereal itself was a collection of oat and grain pieces shaped like hollowed-out stars. No marshmallows to be found here, no fruity flavors, just a pure sweet crunch of oats and grain. Think Lucky Charms without the charms. Seems like a lazy tie-in with no bits shaped like soldiers or guns or anything besides stars, but you did get comics packaged with each box. And true G.I. Joe aficionados will remember the cereal ad was the lone appearance of the animated Starduster character:
Spiderman Cereal (1995)
One bite and you’ll get caught in all the action of Spider-Man cereal. Kellogg’s andGeneral Mills both released Spiderman cereals during the recent Sam Raimi movies, but it was this Ralston version that started it all off. By now you might have noticed Ralston is the king of the cereal tie-in, and this one capitalized on the animated TV series airing on the Fox Kids Network. It also served as a replacement for the fallen TMNT cereal. The “Ninja Net” chexbecame “Spider-Webs” and the marshmallows were meant to look like spider symbols, the evil Kingpin, Hobgoblin’s pumpkin bomb, or Peter Parker’s camera.
Monopoly Cereal (2003)
Now you can play Monopoly at your breakfast table. This cereal was basically Cinnamon Toast Crunch, but with the addition of marshmallows based on the pieces in the Monopoly game. So you end up combining the best parts of Cinnamon Toast Crunch and Lucky Charms. Still, it’s hard to get beyond the fact one is eating Monopoly pieces. And that reminds me of Eddie Murphy’s bit in Raw where his dad ate the entire Monopoly game:
Buzz Blasts (2002-2003)
To infinity and beyond! Toy Story’s Buzz Lightyear blasts off into space with his “naturally sweetened multi-grain cereal” described as having “multi-colored flying saucer cereal shapes that orbit around Buzz, the aliens, and rocket-ship graham pieces.” It emerged in supermarkets at the same time as two other Kellogg’s cereals, Mickey’s Magix and Hunny B’s. The trio of cereals resulted from a multi-year alliance between Kellogg’s and Walt Disney. The cereal lasted about a year and was replaced by Mud & Bugs. At least if you didn’t like the cereal, you could continue your Buzz adventure on the back of the cereal box.
Mud & Bugs (2003-?)
Speaking of Mud and Bugs, what better way to start your day than with the nutrients and goodness of bugs, grubs, and beetles? I think it beats eating fried worms. The very chocolatey-marshmallow confection was like combining Cocoa Puffs and the marshmallows from Lucky Charms (but in bug form). It’s the best of both worlds! Timon and Pumbaa of The Lion King fame grace the cover chocolate puff cereal, but it was not enough to prevent it’s cancellation.
Moonstones (1976-1977)
This funky fruit-flavored cereal with day-glo colored puffs was the “delicious space-shaped cereal that’s out of this world.” The cereal was marketed as being mined from the lunar surface by a regiment of magical beings called Moonbeams, led by your hero Majormoon (who majored in cerealogy at Moon University). But the moon, like every story, has two sides to it. The Moonbeams lived on the light side, represented good, and protected the secret formula behind Moonbeam cereal. On the dark side of the moon lived the Moonbums, such as Bigbum and Crumbum. Despite being “the laziest bunch of bums to ever roam the face of the moon,” the had a specific intent on stealing the secret formula in order to have Moonstones all to themselves. As with most cereal stories, the antagonists never seemed to succeed.
Bigg Mixx (1990-1992)
What is that thing on the front of the box? No, it’s not Manbearpig. It’s a combination of chicken, wolf, moose, and pig. Also called Bigg Mixx like the cereal, the ravenously hungry pitchman was part of the The Legend of Bigg Mixx, a fictional story about the origin of the cereal. It goes something like this:
Combine the wild appetites of a wolf, a moose, a pig, and a chicken, and you have Bigg Mixx — the legendary Chicken-wolf Moose-pig of the Yakima Valley.
The first reported Bigg Mixx sighting took place in 1978 when Yakima native, Travis Uddlebock, was hiking near Toppenish Creek.
“I saw the tip of an antler peeking out over a bush and I heard a loud snort. I thought it was a wart hog, so you can imagine my surprise when he stood upright on two paws, flapped his wings, and howled like a wolf. I laughed so hard I passed out.”
Since then, then have been countless other sightings — in the woods, at shopping malls, and even once on a subway in New York City (unconfirmed). And eye witnesses all agree, “He eats like a pig.”
Now, in the spirit of this noble creature, Kellogg’s introduces Bigg Mixx cereal.
“I’m sure Bigg Mixx would be proud knowing Kellogg’s had named a new cereal after him,” Uddlebock explained. “He’s a proud creature. A little stupid, but definitely proud.”
The cereal itself was an assortment of existing Kellogg’s cereals mixed together, commonly described as the result of cereals swept up off the floor of Kellogg’s factory. Mmmm, sounds delicious!
Nintendo Cereal System (1988-1989)
Nintendo, it’s a cereal now. Nintendo, it’s for breakfast. No, I can’t forget Nintendo cereal, based on the Nintendo Entertainment System and two of its most popular games: Super Mario Brothers and The Legend of Zelda. Like Nerds cereal and Dunkin’ Donuts, this one had two cereals in one. One half was Super Mario Brothers Action Series and had fruity-flavoured Marios, Super Mushrooms, Goombas, Koopa Troopas, and Bowsers. The other, called Zelda Adventure Series, had berry-flavored Links, hearts, boomerangs, keys, and shields. Despite the different taste labels of fruity and berry, the two sides seemed remarkably similar, although many claim Zelda was better. Whatever. If you watch this old ad you might not get the theme out of your head:
Pac-Man (1983-?)
Of course Nintendo was neither the first video game cereal, nor the best. I’m giving the title of best to Pac-Man cereal. Mainly because it had a ridiculous amount of ghost marshmallows in it. Only Dino Pebbles could boast a higher marshmallow-to-cereal ratio, and this one came out in the early 1980s so I consider it a pioneer of the cereal industry. Plus it had this kick-ass commercial:
Donkey Kong Crunch (1982-1984)
And not to be outdone, Donkey Kong also busted his way out of the arcade cabinet and onto the breakfast table. And he came complete with a more Popeye looking version of Mario. This one tasted exactly like Cap’n Crunch, but the cereal bits were shaped like little barrels. It was the “sweet crunchy corn taste will drive you ape.” When it first came out, there was also a game board printed on the back of the box with a game piece inside to see what level Mario made it to on the board. You could win free swag like Donkey Kong shoelaces. Awesome! Even though the cereal didn’t last long, Donkey Kong Jr. manged a cereal of his own.
Cröonchy Stars (1988-1989)
This cereal was inspired by the Swedish Chef and his pseudo-phonetic rendition of the word crunchy. Of all the Muppets, who would have though he would be the one to receive his own breakfast cereal? He wasn’t THAT popular, but I guess being a chef the connection was obvious. The cereal consisted of puffy star shaped bits with a “cinnamonnamony” flavor. One commercial featured the Swedish chef in a kitchen with an exploding pot and Croonchy Stars flying all over the place. The box was even funnier, as it stated that the product did not conatin: (among other things) Venetian Blinds and Pachederms. Bork! Bork! Bork!
Sprinkle Spangles (1980s and 1993-1994)
Sprinkle Spangles was a short-lived cereal introduced in the 1980s and resurrected for an even briefer run in 1993. The cereal was of star-shaped pieces covered with multi-colored sprinkles. Think of an overbaked christmas cookie with sprinkles. More memorable was the Sprinkle Genie, who would proclaim, “You wish it, I dish it!” The commercials also added that they, “spangled every angle with sprinkles.” Despite the proclaimations, I don’t think it was really kid’s wishes come true.
Hidden Treasures (1993-1994)
Also brightening the breakfast table in 1993 was Hidden Treasures, debuted by General Mills alongside Sprinkle Spangles. Give your mouth a charge when you bite into Hidden Treasures, the cereal described as “sweetened corn cereal squares with artificially flavored fruit centers”. Options to find inside the corn squares were cherry, orange, grape, or nothing at all. Children could actually play their own game of hide-and-seek trying to find the flavors as the surprise of finding out what was in each piece was the cereal’s gimmick. Although clever children would have little difficulty noticing the pattern: pieces with a seam very close to the edge were grape, off-center orange, and directly center seams had cherry. The cereal’s very short-lived mascot, H.T. the robot, was said to be programmed to try to figure out what was inside each of the cereal’s pieces. Which ones hold a hidden treat?


















































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Quisp and Quake cereals. Mid to late sixties. They were advertised like mad on Saturday morning cartoon programs.
:-)
You’ll find Quake near the bottom of page 2 of this very article
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I was hoping to see Halfsies (http://en.wikipedia.org/wiki/Halfsies) on this list. It was the first cereal sweetened with Nutrasweet. Me and a buddy of mine were obsessed with it, I’m surprised we didn’t single-handedly keep it in business.
You forgot Triples cereal.
When a single Sprinkle Spangle became lodged in my throat, I almost choked to death as an eight year old. I’d never been so afraid in my life.
The experience was enough to keep me from adding a box to the cart on subsequent grocery trips.
Wow, epic dude. Totally cool man!
WHERE ARE S’MORES??
BEST….CEREAL…..EVER!!
What about Nintendo cereal?
What about Kroonchy Starz? A glaring omission!
I was hoping to see Clackers (http://www.theimaginaryworld.com/greasy23.jpg) listed, just to remind myself that I did, indeed, eat a bajillion boxes of those things. My dad worked at the General Mill packing plant in West Chicago, Illinois and was able to buy cereal in bulk with a ridiculous employee discount (something like a dollar a case). As I recall, Clackers were originally test-marketed under the name “Graham Rosettes.” Early on each box had a little plastic noisemaker inside, called a “Clacker Quacker.” Truly an annoying device, it drove my parents insane. Which made it the perfect toy for a 14-year-old.
What? No Post Oat Flakes — probably the best tasting cereal there was!
Yet another site rips off an X-Entertainment article.
You also forgot Kellogg’s Graham Crack-O’s brought to you by George the Milkman… 1978 or so… The New Godzilla cartoon on NBC was on…
Great article! I wonder why Oreo took down there cereal, I’m sure it lasted more then ten years in the market because it was selling well, so something strange there for sure.
What about the Nintendo and Batman Cereals?
Where’s “Kaboom”? and wasn’t there a “Pee Wee Herman” cerial, and the puffed rice in the duck shaped container, and “Quangaroos”( something along with “Quake”?
Then there was the 1980’s “Count Chocula” with the “too close for comfort” Nazi themed medal around it’s neck…
I also remember some bizarre geometric/mathematical symbol shaped frosted oats that gave away little grey nuclear aircraft carriers that “flung” even littler A4 jets – 1969 or so – maybe something like “Orbits” or something?
And of course “Sugar Smacks!” Nothing like some glucose with your heroin in the morning, eh?
And yes, I had both a “Quake” miners hat (with real light) AND a “Quisp” pink propeller beanie (uses 2 AA batteries not included!)…
[...] by Jason Wu on March 5, 2009 http://www.gunaxin.com/a-tribute-to-discontinued-cereals/11570/3 I really loved eating this [...]
HELLO MY NAME IS CRISPY, HOW DO YA DO? CRISPY CRITTERS CEREAL’S ENTIRELY NEW!!!
Reading the article brought back so many memories… If I could pick a couple cereals back from the grave it would be Chocolate Cookie Crisp and Blueberry Waffelos, man those were good!
These are all NEW cereals! How about Kellog’s PEP? I imitate it now by crunching Wheaties up very fine!
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[...] See more of your old crunchy, sweet faves here! [...]
Ok, so the TMNT cereal is on here, but you failed to mention the short run of Pizza-flavored marshmallows? For shame.
It was disgusting, but it was interesting nonetheless.
Hidden Treasures (approx 1994-1995) was the best. I bought a box on eBay and hung it on my wall.
I miss Kenmai Rice Bran and Fruity Marshmallow Krispies to this day.
This list is not complete without Pacman Cereal: http://www.tomheroes.com/Video%20Games%20FS/video%20games/burbs/memorabilia/pacman_cereal_box.htm
It was my fav when I was younger.
Banana Frosted Flakes look just like Special K Blueberry (obviously with a different fruit).
My favorite had to be the Oreo O’s. God, those were delicious.
These are great, I remember some of these when I was a kid, brought back some great memories!
Hell LO? Croonchy Stars???
http://bit.ly/CLMRf
i call SHENANIGANS on the individual who discontinued the best cereal ever, RICE KRISPIE TREATS CEREAL. <3
I have talked to Cap’n Crunch in reference to the OOP’S all berries return and they said to expect a return in 201X read more to find out when at http://www.blakeleitch.com
:) Love this post…
You know what cereal I miss? Count Chocula..you can’t find that anywhere anymore. Those marshmallows and chocolaty goodness..where’d you go???
French Toast Crunch still exists.
At least in Canada.
I work for a packaging design that just refreshed the look.
The new blue boxes are on the shelves now.
what aout ARCHIES cereal. they looked like honeycombs and once came with a cutout record on the back that actually played. AWESOME
forgot “waffle crisp” …
Kudos and Dugg for OJ’s! I absolutely loved that cereal as a kid and could only get it when I visited my grandmother because my parents refused to buy it for me. Thanks Grandma!
Bigg Mixx 1990-1992 http://en.wikipedia.org/wiki/Bigg_Mixx
What freaked out parents about Smurf Berry Crunch was not that it turned poop weird colors (it didn’t), it was that it turned the milk and the inside of your mouth bright blue. It was so heavily saturated with dye that you got a buzz off the chemicals. (Which is why I bought it.) The stuff made Fruity Pebbles seem healthy. From what I remember it was a re-dyed version of Captain Crunch Crunchberry cereal.
FREAKIES!
What about Nesquik cereal that turned your milk into chocolate milk, that was bomb. Also the first iteration of French Toast Crunch was far better than the new version(gross).
Awwwww….. What tribute to discontinued cereals is complete without MOONSTONES! Moonstones & Freakies were required eating during Saturday Morning Cartoons!
Thanks for taking me back!
General Mills needs to bring back hidden treasure cereal…
[...] shared a link on the mighty Twitter of a tribute to cereals from the past – love [...]
How could anyone forget Nut ‘N Honey. Especially the commercials.
What about Double Dip Crunch???
How ’bout bringing some of these back??
Um, what about Kaboom? You know the one with the cartoon clown on the cover? How could it be overlooked? I wish that cereal was still around It was so damn great!
anyone remember pro stars?? mmmmmm
Great tribute!
You hit all of mine except for (as Brooke mentioned) Kellogg’s Rice Krispies Treats Cereal
Wasn’t there a “Where’s Waldo” Cereal too?
Does anyone remember rice crinkles?
For those complaining about the omission of Kaboom and Rice Krispy Treats cereal…I guess you like the pretty pictures, but you don’t read.
We pay tribute to these sweet breakfast addictions and their psychedelic ad campaigns. In my research I did find some good news, however. Fans of Kaboom!, King Vitaman, and Quisp will be happy to know these favorites still survive, and can easily be purchased online. Even a relatively new favorite like Rice Krispie Treats cereal is still around. But for every success, many failed to receive their stay of execution. And it’s for those we can only hope one day they are resurrected. Until then we only can hope, remember, and curse the cereal killers.
[...] A tribute to discontinued cereals. [...]
Actually most of the cereals people posted on in the comments are in the article. People either don’t read or don’t scroll through the pages.
I’m not going to blame people for not wanting to read all the pages. But don’t complain that Nintendo cereal, Batman cereal, Croonchy Stars, or Rick Krinkles aren’t in there. Because they are.
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Duuuuude, what a step back in time!!! I must admit I was pretty pumped to hear that Rice Krispy Treats Cereal is still available on the black market…lol
the grocery store i used to work at still sells kaboom! rice krispy treats cereal, and king vitamin. so if your in the north alabama area you can pick up some of those.
What about Rocky Road cereal, that was my favourite until it disappeared.
Wow. I had forgotten about some of those. I think I have eaten 90% of the cereals you mention. And I miss A LOT of them. :(
Love your post, it’s GRRRRRRRRRRRRREAT!
I have an idea why they misspelled waffle in the name:
Waffelo Bill is a play of words on Buffalo Bill. ~M
[...] in the cereal aisle to make room for the latest sugar-blasted flavor and snazzy box art. Click HERE for a tribute to the fallen warriors that made our Saturday mornings in front of the television a [...]
BOYCOTT KELLOGGS products.
After they fired Michael Phelps because there was a picture with him with a bong, they should be boycotted. Subway Sandwiches did not. Eat at the Subway burn your Kellogg’s products and don’t buy more.
I don’t know if its been discontinued, but I haven’t seen Rice Krispy Treats cereal in forever. That stuff was incredible.
Captain Crunch with chocolate milk can still be had! :O )
WHERE THE FUCK IS COUNT CHOCULA?!?!??!?!?!?
I remember BucWheats (I’m 41)! They were really good, with substantial flakes and less overt sweetness than the rest of these. They probably also had the most nutritional value of anything on this list, but I’m going to guess more sugar overall.
Clackers!!
Mmm I just had a bowl of Waffle Crisp but they’re not sold around here… I didn’t realized they discontinued them in certain locations, until I randomly had a craving of them. After walking down the cereal isle about 10 times I was sad to find they didn’t have any. Luckily you can import some from Amazon.com- but you have to buy them by the 5-box bulk.
I miss Berry Kix/Berry Captin Crunch/ & Boo Berry also..
cheers
I am remembering a cereal we used to get at the Grocery Outlet in CA (where discontinued products go to die) it was kinda like granola but chocolately. Damn I wish I could remember the name. For some reason something like Coco Moco is in my head although I know it wasn’t that.
what about alphabet cereal? or the rice krispy treats cereal?
Why are all you morons asking about Count Chocula? Do you never go grocery shopping? It’s been in every store I’ve ever been in.
These are awesome!
I really wish I could try some dunkin donuts cereal.
You forgot Rice Krispy Treats cereal!!!!!!
Why, oh for God’s sake WHY can’t you get Frankenberry/Booberry/Count Chocula unless it’s Halloween? And there was certainly no need to discontinue Fruit Brute!
[...] A tribute to discontinued cereals. [...]
you missed a very special one; muppet babies croonchy stars: http://www.muppetcentral.com/collectibles/muppetpics/food_stars.jpg
Nice list fellas! Where is the PAC-MAN cereal? It had pac-man marshmellows in it, as well as GIANT PAC-MAN marshmellows after he ate the power pellets!! LOL!
I miss one from the 60’s called ” Frosty O’s ” with a Dudley Do Right on the front.” Post Fortified Oat Flakes ” was another great.
[...] study this exhaustive tribute to discontinued cereals in order to solve (or add to) a bit of gender mystery about the King Vitaman in your life. Tags: [...]
big ups for this article. i am a huge 80s cereal head and i was big into ice cream cones. thats insane it was only around for a year, as it impacted me profoundly. i am gonna try to find that commercial and put it on youtube before i die. i can still remember the song so well “my names ice cream jones, with a cereal called ice cream cones” word up to 1987.
theres so many cereals i miss on here!
excellent work.
cheers
I love kenmai rice bran! it used to be my personal favorite. I would buy it all the time as a teenager. i like special K as a substitute, but not the same. :(
[...] It looks like Alex lost a few Chicklets while eating his breakfast cereal. [...]
i loved the french toast crunch in the red box….. it was probably discontinued because they changed the cereal so noone wanted to buy it.
no crispy critters?! for shame!
Team Cheerios, marketed for the Olympics in the late 90s/early 2000s, were the BEST freaking Cheerios there were. I wish they still made them. =(
i want pinkpnther flakes!!!!!
i really wish everyday that smores crunch would come back i love them
I miss the Pokemon cereal from the late 1990’s and early 2000’s. From what I remember, it was just like Lucky Charms, but with Pokemon-shaped marshmallows.
I wish the Sprinkle Spangles could come back
Anyone remember Fruit Island Cereal? I think it was out between 1986 and 1988…I can’t remember much except that it was a fruity flavor and it tasted much better than the fruit flavored cereals that were on the market at the time.
Though I’m a guy, I loved the rainbow brite cereal…it was almost intoxicating!
This really pisses me off.Iv searched everywhere online 2 try 2 find anything that mimics the flavor of Pacman or Smurfberry Crunch cereal.I will pay the highest amount 2 get consumers 2 get this cereal or a flavor like these back on the markets.
I want Sprinkle Spangles and Rice Crispy Treats Cereal Sooooooooooooooooooo bad!
Great Article! Reminds me of the good old days!
I miss Cinnamon Krunchers, it was 100x better than Cinnamon Toast Crunch was, hands down.
thats so stupid that they discontinued my fav ceril oreos
IT’S NOT A KIDS CEREAL – BUT WHAT ABOUT THOSE HUGE SHREDDED WHEATS…LIKE 6 LOGS/CAKES TO A BOX?
Kaboom! Poor man's Lucky Charms
there is a poll on facebook to bring back vanilla vrunch
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I LIVED off of the old French Toast Crunch. I’m surprised the amount my family ate alone didn’t keep it alive. The red box kind, not the atrocious newer kind and the Cinnamon Toast Crunch where the flavor is washed off as soon as the milk hits it. Oreo O’s were a sugar kick in the face but ridiculously good. We bought the cereal instead of the cookies themselves. Until they freaking stopped making it. Waffle Crisp. Oh, Waffle Crisp. You can get the Eggo Waffle Cereal, but it really just isn’t the same. *sigh*
The old stuff was childhood memories in a box and these mean old curmudgeons and cereal dictators keep wiping all the good cereals off the face of the earth.
Getting rid of cereals because of the response of parents who don’t want sugary cereal for their kids sucks. What about the old kids at heart? When I was a kid, we practically lived off of cereal (most of which were damn near made of pure sugar) and we turned out just fine. I know most cereals are probably discontinued because of minimal profit, but I am willing to bet many of these cereals got axed because they weren’t pulling in enough to rival Lucky Charms and Corn Flakes, not because they weren’t making them any money. Money was made, just not at the same level as the ridiculously popular ones.
Man. Sad. People should band together and create a new cereal company where they only make the old goodies. Yum.
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