Michaela Hlaváčková for Armani Exchange

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Here's a prime example of a photo that needs cropping.

The good folks at Armani Exchange sent over word of their new website and wanted us to share it with you. Now, I’m no fancy ad executive, but I don’t know that looking at a bunch of topless male models is going to sell product to your average hetero man. So my suggestion for their next campaign is to just use the women, like Michaela Hlaváčková that you see pictured here, and in the video. Just have the young ladies modeling the shirts, and your page views will sky rocket. Free tip from Gunaxin. Anyways, here is some more info on the site :

Armani Exchange has created an enhanced multi-format experience in the A|X Life section on our brands website. This section will incorporate assets from the A|X brand building blocks: sexy imagery, modern style, electronic dance music, and nightlife culture to speak to the A|X generation. Each webisode gives a behind the lens look into their campaign and photo shoot. Viewers can appreciate the tension and excitement associated with the entire creative process, from styling concepts to prepping models for hair and makeup. The experience showcases the new collection in its entirety, while giving a unique insight into the designers’ inspiration.” This video station gives an inside look into the world of Armani Exchange – behind-the-scenes at Ad campaign shoots, video podcasts, model diaries, and exclusive interviews. A|X:TV also brings up close and personal interviews with the worlds hottest DJs, giving exclusive glimpses into never-before-seen footage from the DJs point-of-view.

Now, its time to “appreciate the tension and excitement associated with the entire creative process”

From Wikipedia, about Michaela:

Michaela Hlaváčková (born 1989) is a model from Slovakia. In 2004, she was one of the finalists in the Elite Model Look contest. She has modeled for the likes of: Andrew Gn, Calvin Klein, Emanuel Ungaro, Lanvin, Marc Jacobs, Matthew Williamson, Missoni, Prada, Rochas, Stella McCartney, Victoria’s Secret,Viktor & Rolf, just to name a few. She has graced many covers of top fashion magazines including Vogue Germany, Elle Italy and other covers. Currently, she is signed to Elite Model Management agency (New York),Elite Model Management agency (Milan), Elite Model Management agency (Barcelona), Munich Models agency, Next Company agency, Viva Model agency and Model Management agency (Hamburg).

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Philip Van der Vossen

Owner at Gunaxin
Philip Van der Vossen is the Owner and Editor of Gunaxin, a Men's Lifestyle Magazine that was established in 2008. Philip also created and hosts the Trail Trek Tour, a traveling series of off-road events for automotive media.

Additionally, Philip has served as Rally Director for the Washington Automotive Press Association, Speaker at IMPAcon and Blogs with Balls, Chairman of the Relay For Life of North Anne Arundel County, Examiner Team Leader for the Maryland Performance Excellence Awards, and Credentialed Founder of Capitals Outsider.
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